Be a part of a global fitness brand known for its inclusive and welcoming community. Anytime Fitness is more than just a gym; it's a space where individuals of all fitness levels come together to achieve their personal health goals.

At this exciting juncture of our journey, we’re looking for a CRM Lifecycle Executive dedicated to elevating our member experience and engagement. If you are passionate about creating meaningful relationships, leveraging data to craft impactful campaigns, and being part of a thriving global brand, this is your opportunity to shine.

Join our dynamic team and play a pivotal role in shaping the member journey and digital narrative of Anytime Fitness.

ROLES & RESPONSIBILITIES

1. Customer Advocacy and Lifestyle Campaigns
   • Support the team in implementing and optimizing customer lifecycle campaigns, including onboarding, retention, and loyalty programs.
   • Build, schedule, and monitor lifecycle communications across multiple channels, such as email, SMS, and WhatsApp.
   • Be an advocate for the member’s experience, continually designing initiatives to enhance the customer lifecycle.
   • Work with the team to ensure all campaigns align with the Anytime Fitness brand and deliver value to members.
2. CRM System & Loyalty Program Management
   • Support the setup, maintenance, and continuous improvement of the CRM and loyalty systems to meet marketing and operational goals.
   • Provide day-to-day support to relevant stakeholders, addressing their requests and troubleshooting issues related to the CRM and loyalty systems.
   • Coordinate with vendors and technical teams to resolve system issues promptly.
3. Administrative and Operational Tasks
   • Collaborate with the relevant departments to uncover opportunities and gaps in the member lifecycle, providing actionable insights through analytics.
   • Track, report, and measure the performance of Marketing campaigns across platforms to identify opportunities for improvement and innovation.
   • Regularly upload, monitor, and manage consumer data in the CRM and loyalty platforms to ensure data accuracy and integrity.

Skills & Knowledge

• Strong understanding of the consumer journey and how to create meaningful touchpoints throughout.
• Ability to handle and analyse data comfortably and translate findings into actionable insights.
• Highly proficient in written and spoken English, with exceptional communication and copywriting skills.
• Strong administrative skills, with experience managing data entry, monitoring, and system updates.
• Basic understanding of CRM systems, lifecycle marketing, or customer retention strategies is a plus.

Attributes

• Strong willingness to learn and grow independently.
• Technically savvy and comfortable solving problems creatively.
• Highly adaptable, meticulous, and able to think critically to solve challenges.
• Organised and diligent in executing multiple projects in a fast-paced environment.
• Team player who thrives in cross-functional collaboration and aligns with Anytime Fitness’s supportive and inclusive values.
• A plus if you have passion for fitness!