Key Responsibilities

• Develop and execute regional franchise investor marketing strategies and campaigns.

• Generate, nurture, and qualify prospective franchise investors through digital, CRM, content, and event marketing.

• Partner closely with Franchise Sales, Regional Agents, country teams, Property, and Marketing to support franchise conversion.

• Plan and manage investor events, campaigns, content, landing pages, and lead-generation initiatives.

• Monitor campaign performance, budgets, attribution, and funnel metrics to improve ROI and conversion.

• Adapt regional marketing strategies to local market needs across multiple Asian markets.

• Build strong relationships with prospective investors, franchisees, landlords, agencies, and external partners.

• Travel periodically across Asia to support local market activities and stakeholder engagement.

Qualifications

• 5+ years of experience in franchise marketing, B2B demand generation, investor marketing, commercial marketing, or related fields.

• Proven experience managing multi-market lead-generation campaigns with measurable pipeline or revenue results.

• Strong knowledge of digital marketing, CRM, lifecycle marketing, content, events, and landing-page optimisation.

• Experience working across multiple countries and cultures; Southeast Asian experience is an advantage.

• Strong analytical and commercial skills, including experience with budgets, attribution, funnel reporting, and performance optimisation.

• Excellent written and spoken English; additional Asian language skills are an advantage.

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.

• Experience in franchising, fitness, hospitality, property, retail, or network-growth businesses is highly preferred.

What We're Looking For

• Commercially driven and focused on qualified pipeline and sales outcomes, not just lead volume.

• Strong regional mindset with the ability to adapt strategies to local markets.

• Hands-on, analytical, organised, and comfortable managing multiple markets and campaigns.

• Strong communicator and stakeholder manager who can influence across teams and cultures.

• Able to turn complex franchise propositions into clear and compelling investor messaging.

This is a regional role based in the Philippines, with regular collaboration across time zones and periodic travel throughout Asia.