General Summary

Anytime Fitness Asia, a leading fitness franchise with a global presence, is seeking a dedicated and motivated Area Business Manager (Franchise Support Manager) to join our dynamic team. As a Area Business Manager, you will play a crucial role in ensuring the success and growth of our franchisees by providing support, guidance, and expert advice. You will serve as a liaison between our corporate headquarters and franchisees, fostering positive relationships, and helping our franchise owners achieve their business goals.

Roles and Responsibilities

Franchisee Relationship Management:

• Build and maintain strong relationships with franchisees, serving as their primary point of contact for support and assistance.

• Offer ongoing assistance and guidance to franchisees on business operations, marketing, staff management, and adherence to Anytime Fitness standards.

Operational Support:

• Provide operational support and advice to franchisees, ensuring they adhere to company standards and best practices.

• Assist franchisees in optimizing their business processes, including membership management, equipment maintenance, and facility management.

Marketing and Promotion:

• Collaborate with franchisees to develop and implement effective marketing strategies to drive membership growth.

• Assist franchisees in creating and executing marketing campaigns, digital presence, and promotional activities.

Training and Development:

• Coordinate and facilitate training programs for franchisees and their staff, ensuring they are well-versed in Anytime Fitness procedures, customer service, and sales techniques.

• Keep abreast of industry trends and share knowledge with franchisees to keep their businesses competitive.

Financial Analysis:

• Help franchisees monitor and analyze their financial performance, offering recommendations for cost management and revenue enhancement.

• Assist in the preparation of business plans, financial forecasts, and budget management.

Conflict Resolution:

• Act as a mediator in resolving conflicts and disputes between franchisees and the corporate office, working towards mutually beneficial resolutions.

Quality Control:

• Ensure that franchisees maintain the highest standards of quality in service, cleanliness, and overall member experience.

• Conduct regular inspections and audits to ensure compliance with Anytime Fitness brand standards.

Qualifications

• Bachelor’s degree in business administration, Marketing, or a related field (MBA is a plus).

• Proven experience in franchise support, business development, or related roles, preferably in the fitness or wellness industry.

• Strong understanding of business operations, finance, marketing, and customer service.

• Excellent communication and interpersonal skills to build and maintain strong relationships with franchisees.

• Strong problem-solving abilities and conflict-resolution skills.

• Knowledge of fitness industry trends and best practices.

• Willingness to travel, as required, to visit franchise locations.

• Highly organized and detail-oriented with the ability to manage multiple tasks simultaneously.

• Proficiency in using relevant software and tools for data analysis and reporting.

• Language Proficiency: English, Thai, Others